Thursday, 13 May 2010

Focus in on focus groups

We have recently started offering 'focus group facilitation' as an additional service to our clients. It's an interesting addition to our marketing communications mix but one that fits very comfortably and adds real value to our client offer. We run the groups in partnership with Brand Adventure and have a bunch of happy clients one of whom was kind enough to say that we 'engaged a traditionally hard to reach population and achieve excellent results and produce some great ideas within a very short deadline.'

We feel that we are offering our clients a really good additional service the conclusions of which can really effect the way they engage with their audiences and potentially save them money.
If you think you have a project/product/service that could benefit from a focus group then by all means get in touch - we will give you a view on whether a focus group would be relevant and provide you with the results you are looking for. Don't forget when you are looking for answers it is the question that really matter - know the question and the answer is so much easier to find.
Over and out.

Tuesday, 11 May 2010

Alert or Nudge?

This week we have been working with Sussex airAlert on their new leaflet - airAlert is a free 'air quality warning service' that provides people with COPD or pollution related asthma with text/email or voicemail alerts when air pollution levels are likely to rise in their area. It's a great service and particularly valuable to those recently diagnosed with asthma or COPD who are not yet in the habit of managing their own condition. We have designed a leaflet that will appeal to new users and encourage more registrations. We are working with Mel at 'a space for something'. it's the first project we have worked on together and has been a great experience so far.

The leaflet can be easily personalised to other geographical areas that are currently 'rolling out' the service in their area. The leaflet is not rocket science, just well structured design and copy that gives the target audience the information they need to make an informed decision about signing up for the service.

Having recently read 'Nudge. Improving decisions about health wealth and happiness' by Thaler and Sunstein I am really interested in the whole idea of nudging people in the right direction to help them make competent decisions. And we have used my learnings from 'Nudge' to make sure that the leaflet works for its audience. 'Nudge' for me really captures a way of thinking that is relevant to our information overloaded times. With the amazing world of the Internet at all of our fingertips we have access to infinite amounts of information and views, but often no real understanding of how we can make use of these to make decisions that improve our lives. Our responsibility in producing leaflets for airAlert is to provide the information people need in order to make a decision that could benefit their health.